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Are you looking for the latest insights on marketing at the Base of the Pyramid (BoP)? Do you need a successful strategy to distribute products and services to low-income groups?

The Inclusive Business Accelerator is an initiative of VC4Africa, BoP Innovation Center, SNV, and the Nyenrode Business School. Entrepreneurs who work in low-income markets can now apply for a special online bootcamp on marketing and distribution starting in March. The topic of the online bootcamp is ‘marketing and distribution to the BoP’ as behavioural change and last mile distribution are key to setting up a successful business with low-income groups. The target group of the bootcamp is entrepreneurs who are working on innovative products in rapidly expanding sectors such as sustainable energy, food/agriculture and water/sanitation. The participants will learn from the best inclusive business cases, have the chance to strengthen their capabilities and use a variety of tools to develop a marketing and distribution strategy. In a 4-week period (starting on March 9) the applicants will interact with inclusive business experts and participants from businesses around the world. The bootcamp is developed together with Inclusive Business experts and practitioners. You will get access to practical tools to develop your marketing and distribution strategy, and you will learn from successful IB ventures. You may even be selected for an introduction to investors from our network. DEADLINE: February 15, 2015 Apply here: IBA Bootcamp