- Contribute to the development of entrepreneurship eco-system in Sub-Saharan Africa,
- Stimulate and promote entrepreneurial initiatives in the region,
- Help the entrepreneurs to move their plans from “idea” to “launch” and eventually to “growth” stages,
- Encourage Sub-Saharan entrepreneurs with several financial and non-financial benefits.
- Cash prizes,
- Training materials on business plan development,
- Mentorship from prominent entrepreneurs,
- Networking opportunities with well-known entrepreneurs, investors, and potential partners,
- Media exposure for finalist entrepreneurs