- Create a platform to spotlight and celebrate business excellence in Africa,
- Build a strong network of African entrepreneurs as role models and a source of best practice,
- Promote entrepreneurship as a driving force for Africa’s prosperity,
- Encourage aspiring entrepreneurs to embrace the challenges and rewards of entrepreneurship,
- Attract venture capital inflows towards good businesses across the continent.
- Have revenues of over USD 150,000 for social entrepreneurs and over USD 500,000 for all other categories;
- Have been profitable for the last two consecutive years;
- Are independent, that is, not a subsidiary of a foreign entity;
- Are free of legal actions.
- LIFETIME ACHIEVEMENT AWARD – Awarded to a senior African business leader who has served as an entrepreneurial icon for several decades and has left an enduring legacy of success in Africa;
- TRANSFORMATIONAL BUSINESS AWARD – Awarded to a leading business with revenues greater than USD 50 million that has created significant socio-economic impact in Africa under the direction of a notable business leader;
- OUTSTANDING MATURE BUSINESS AWARD – A USD 100,000 prize to an established company led by a strong business leader who has generated revenues between USD 5 million and USD 50 million;
- OUTSTANDING GROWING BUSINESS AWARD – A USD 50,000 prize to a young remarkable African business with revenues between USD 500,000 and USD 5 million;
- OUTSTANDING SOCIAL ENTREPRENEUR AWARD – A USD 50,000 prize awarded to an organization that demonstrates outstanding innovation and entrepreneurship while sustainably addressing the socioeconomic development of low-income communities in Africa. To be eligible, the organization, which may be structured as a non-profit or for-profit must: have been founded or be currently run by an African citizen; demonstrate annual revenues of between USD 150,000 and USD 2.5 million in the last financial year; and be primarily focused on social return.
- Sustainability and innovation
- Profitability and growth
- Long-term business strategy
- Leadership, culture and values
- Investment in employees
- Social and economic impact on communities