I Love Being A Girl Blog talks with the AWP Network

What is the AWP Network about?
Awpnetwork.com is a small business blog that provides business education content and showcases the work of African women and youth entrepreneurs. It is our goal to tell their entrepreneurial stories, discuss the business challenges and successes. As a start-up organization, we are proud to say that we have engaged over 150 entrepreneurs through our online trainings and webinars. Participants signed in from Lagos, Abuja, and throughout the United States.

Webinar topics were selected based on small business trends and included conversations regarding (1) how to use mobile technology to start, expand, and move business ideas forward (2) how to use marketing, branding, and PR tools to start, grow, and expand business ideas and (3) how to build one’s personal development brand. Based on the feedback that we recieved, participants found these topics very useful. The AWP Network will continue to provide small business support services to help African women and youth entrepreneurs be better positioned for success.

Click here to read the interview: http://iheartbeingagirl.blogspot.com/2012/12/wsya-power-2-women-african-women-power.html

International Reporters features the AWP Network

Mary Olushoga is the founder of the African Women Power (AWP) Network, an enterprise recently given distinction at the World Summit Youth Award (WSYA) 2012. Through AWP, Mary supports and consults young Africans interested in starting a business. We met her at the WSYA ceremony in Canada and asked her about her passion to support African women entrepreneurs.

What is the AWP Network and how did you come to start it?
The African Women Power (AWP) network is a credible platform that showcases the business challenges and success stories of African women and youth entrepreneurs. The big picture goal is to promote a positive image of Africa. The AWP network began with a tweet in 2011. I started simply by tweeting out business related information like sources of funding. To date, I have over 500 followers. It began with the idea to provide business related content to African entrepreneurs anywhere in the world, with a particular focus on women and youths. Not long after I started, I was invited to speak on BBC about the fuel subsidy strike in Nigeria and since then, things have really taken off – in a good way.

With the exposure, I felt something was right. I began to think about how to expand beyond twitter, so I started a wordpress blog (awpnetwork.com) that would feature and profile African women and youth entrepreneurs both in the U.S. and throughout the continent. It has been a very exciting year.

The whole idea of AWP began after working in the small business industry for a number of years. I saw how business support services could really help entrepreneurs grow and expand. I know that Africa has a different set of challenges than the U.S., but I think that free and available business support services would immensely help the small business industry. African women have always been entrepreneurial, so I am not promoting anything new – I think that supporting them can help some to grow and expand quickly, which in turn, will enable them to hire and create jobs for the unemployed.

Click here to read more: http://www.internationalreporters.org/node/295

Voices of Young African Entrepreneurs: YouWin Nigeria Award Winner Shares His Dream for the Mining Industry

CEO, BayRoyal International Ltd

CEO, BayRoyal International Ltd

Peter Owoeye, CEO of BayRoyal International Limited and YouWin Award winner discusses his company’s role within the mining industry in Nigeria. YouWIN (Youth Enterprise with Innovation in Nigeria) is a collaborative effort between the Ministry of Finance, the Ministry of Communication Technology, and the Ministry of Youth Development. These ministries launched an annual business plan competition to assist young entrepreneurs in obtaining start-up or expansion capital. The underlying goal of the program is to spark job creation in the country. The Nigeria Ministry of Youth Development documents 68 million jobless youths and in response to the high unemployment rate, the government launched the YouWin program.

What does your company do?
My company extracts and exports on a small-scale, non-ferrous metals such as lead ore and zinc ore and precious metals: tin ore and columbite – the ore of niobium. Right now, we supply in small quantities to middlemen – manufacturers and factories use our products. Most of our customers are based in China.

How do you meet them?
We do a lot of business on LinkedIn and through trading websites.

How does this process work?
It is not as complicated as you might think. We have structured trading lines and clear expectations from both parties. It is quite easy to do business with us. We are very transparent and banking transactions are done online.

We serve as a major reference point in the supply chain. We work in Jos and Lagos. My dream for my company is to export in large quantities these metallic ores. The mining industry is underdeveloped, and Nigeria imports minerals it could refine locally. I would like to see the mining industry develop to a competitive standard that can attract foreign partners, investments, and expertise.


How is it operating a business in Jos?
What I experience in Jos is very different from what the media portrays. Businesses here in Jos are thriving and surviving. Violence is away from commercial activities. Jos if you don’t know is the center of mining activities in Nigeria. As a result of the mining boom in Jos, many young men like myself became involved in the industry informally. Jos also has the largest pool of locally trained mine workers. The mining industry is not the easiest place to be in. The industry is labor intensive and costly. We struggle with the ability to export the ores in large quantities as we cannot afford the heavy machinery needed to do the work efficiently. We depend heavily on manual labor which can be very tedious.

I give credit to Oby Ezekwesili. She was influential in helping young people like myself break into the industry. She helped to transform the process when she served as the Federal Minister of Solid Minerals, a position she held for one year. During her time as Minister of Solid Minerals, Oby Ezekwesili worked hard to reform Nigeria’s mining sector, bringing it up to international standards and making it a globally attractive location for credible mining investments.

What motivated you to apply for the YouWin program?
I learned about the program through Nairaland.com. An online moniker named “Beaf” provided the information so I applied. The process was simple, open, and transparent.  I have received the first installment of the prize money through Zenith Bank. The money is awarded to winners as they reach certain milestones. My company will use the money to hire staff and buy machines.

How have you financed your business so far?
I used my personal savings. I have also received some financial support from family and friends. Most banks do not offer financing to young entrepreneurs so it is quite difficult to expand.

How many employees do you have?
I have six (6) staff members and plan to hire nine (9) more. We also have close to 30 part-time employees. The industry is very labor intensive so we need more staff.

What challenges do you face as a small business owner in Nigeria?
• Infrastructural constraints (bad or non-existent roads, no water, no electricity).
• Transportation can be expensive (paying for fuel, trucks and trailers also delay in the delivery time – this maybe due to bad roads and traffic congestion).
• Difficult access to financing.
• Most employees also lack the necessary skills set and are not proactive – you constantly need to supervise and tell them what to do.

What advice do you have for youths looking to start a business?
1. Believe in yourself.
2. Take action – stop waiting for non-existent jobs.
3. Proactively seek opportunities and take advantage of them.

What three things have you learned since starting your business?
1. To succeed, you have to be resilient.
2. Look less at the problem but find the opportunity. In every set back, there is a lesson to learn.
3. I have learned to separate personal finance from business finance.



Staff at work

Staff at work

Staff at work

Staff at work

Peter Owoeye holds a Bachelor’s degree in Accounting and Finance from the University of Jos.
Website: www.bayroyal.com.ng
Email: peter.owoeye [at] gmail.com



From Harvard to Sierra Leone – CEO of Splash Mobile Money Finds His Path

CEO of Splash Mobile Money

CEO, Daniel Osei-Antwi

Chief Executive Officer of Splash Mobile Money, Daniel Osei-Antwi talks with the AWP Network about finding his path. Prior to joining his company, Daniel worked with Manocap – the first investor behind Splash. While there, he quickly became a strong believer in the exciting potential for mobile money platforms across Africa. Before moving to Sierra Leone, Daniel was an investment banker with Barclays Capital in New York, where he worked on mergers and acquisitions (M&A), restructuring, large debt and equity transactions for power and energy sector clients. Daniel holds a bachelor of science degree in electrical engineering from Union College in Schenectady, NY and an MBA from Harvard Business School.

What does your company do?
Splash Mobile Money lets consumers make financial transactions using their phones. What happens is that you go to a splash agent who converts your hard cash to splash cash in your phone. Then you can easily transfer this electronic money to another phone or make payments with a simple text message. A confirmation text message is sent to your phone (the sender) and to the recipient. The recipient can then go to another splash agent to exchange that electronic money for cash. The business started three years ago, but the concept has been around in other countries for a bit longer and promises to transform the financial landscape of the developing world and to change the lives of millions. For ordinary people in emerging markets, everyday transactions are painful, risky, and time-consuming – access to innovative and inexpensive financial tools and services are limited but mobile money can improve things dramatically.

Who is your target market?
Any individual or organization in Sierra Leone looking for easier ways to transfer money or make payments such as school fees, utility bills, salaries, loans, or any other kind of financial transactions.

How did you get involved with this particular company?
The opportunity came up while I was on the investor side of the table to take over management and lead a turnaround after some early stage challenges. I strongly believe that mobile payment platforms are the future of financial services in Africa. Take this into account, there are about six (6) million people in Sierra Leone, two (2) million of them have phones, only 300,000 have bank accounts. There is a market for our service and we are properly positioned for growth.

How have you financed the company?
The business started with equity funding from Manocap, the Soros Economic Development Fund, and a grant from the Africa Enterprise Challenge Fund. I later added some savings and raised money from family and friends who believe in the vision.

What challenges have you faced since joining the company?
I can sum up the challenges in three parts. The first is behavioral – we are part of a movement to transform the financial landscape of the developing world. Now, the question here in Sierra Leone is: how do you move this population that is very heavily cash-based to trust in electronic money and use SMS-based payment platforms especially when the literacy rate is less than 35 percent?

(2) Infrastructure – Africa needs the necessary infrastructure to support small business development and growth. Everything from skilled labor to institutional support to keeping the lights on. It’s hard to survive when you have to keep the generator running 14 hours a day.

(3) Transparency – mobile money brings too much transparency into the system and some people don’t want that. It exposes inefficiencies – a heavily cash-based system hides flaws and supports corruption. The reality is that corrupt people do not want their transactions tracked.


What inspired your move back to Africa?
I have always wanted to move back. After more than 10 years in the United States, I started telling my friends that I would go to the World Cup in South Africa and not leave the continent – so that’s exactly what I did. Being on ground is extremely gratifying and I have never regretted it.  So far we have about eighty (80) employees most of whom are focused on educating people on the street and registering clients – this I believe, is a significant contribution to economic development.

What is next for your company?
Our growth strategy is to (1) set up more agents and micro franchising opportunities for micro entrepreneurs. (2) Expand beyond Sierra Leone. Our five-year plan is to be in at least six (6) countries in West Africa. What we have done is built an ecosystem and developed relationships with various partners. We have established strong corporate partnerships with companies so that they can use our mobile platform to the pay salaries of their employees. Corporate partnerships also help us to establish credibility. We will continue to build these partnerships and foster relationships with banks to encourage their consumers to make use of our platform to pay back loans. We want to make life easier for everyone. Lastly, we have a plan to target rural areas where we can bring more unbanked people into the formal banking system. Our cross-network relationship with telecommunication operators is what sets us apart.


What advice do you have for youths looking to start a business?

Find your passion. Do something that you are passionate about – when you are passionate, it won’t feel like work. In places like Sierra Leone, it is not easy to navigate through the hurdles. Something that should take two weeks will often take four to six months. You need to remind yourself of your vision and look beyond the frustration.

• Have a strong financial cushion – adjust your lifestyle should you need to.
• Have mentors and advisors familiar with your business terrain. If you want to operate in Africa, identify folks with business experience in that part of the world.
• Be willing to learn
• Do not repeat mistakes – see what others are doing and learn from them.

What key things have you learned since starting your entrepreneurial journey?
I am learning more about my leadership style. It is important that leaders know their particular leadership style. They need to know this so that they can attract the right teammates. Also, it is vital to know how to be a leader and learn how to rally people around you. No matter how big your dream is, you cannot execute it by yourself. People skills are very important and you need to learn how to influence and inspire people. You have to know how to work with others so that you can produce results. I have also learned the importance of record-keeping, book-keeping, and due diligence.

How does your company deal with fraud?
Our company is very transparent. It is important that we keep the accounts of our customers safe. We use pin numbers and have extensive identification procedures to ensure that your information is protected and that the money gets into the right hands.

Things to remember as an entrepreneur:
1. People Matter – people are more important than your idea. No matter how great the idea is, you need the right people and team around you.
2. It can be very lonely at the top.
3. Learn how to turn pain and challenges into opportunities. The more painful the experience, the easier it is to get customers.
4. Money is important – use your own money to prove a concept before finding investors. Raise money from those who believe in you and your vision. Start with family and friends.
5. Start small – demonstrate your ability to know how to properly execute before expanding.
6. Your spiritual life matters: learn to draw on a greater power than you. You’ll need it often.


Learn more about Splash:
Website:  www.splash-cash.com
Email:  info@splash-cash.com




Voices of Young African Entrepreneurs – Farmer Shares Business Tips

Zanau Hassan Maikasuwa

President, Farmfields Agro-Allied Services

Zanau Hassan Maikasuwa, President of Farmfields Agro-Allied Services talks with the AWP Network about how he got started and the role his company plays in supporting local farmers and agricultural investors. His company deals with all aspects of farming – animals and crops. He states, “it is our goal to help farmers and agricultural investors make the right business decisions.” Maikasuwa tells his story and shares useful business tips.

What inspired you to start?
I have always been interested in large-scale farming and agriculture because I was exposed to the business as a child. When it was time to attend university, the school selected Agriculture as my major even though I had applied to study Medicine. Easily, I fell in love with my courses – I became more passionate about farming and dreamt of becoming an ‘Agropreneur.’ During my time off from school, I continued to work on the farm and this gave me a clearer idea of how to implement the various theories that I learned in the classroom. Upon graduation, I wrote my business plan and I just believe that destiny made everything work in my favor.

Who is your target market?
My target market includes farmers who plan to expand. We support their expansion from peasant or non-commercial farming to commercial agricultural production.

How have you financed your business?
I started my business with support from my family. In 2010, I sort alternative forms of financing and held various jobs. I supplied seeds to farmers in rural areas, held a job in irrigation farming, and worked as a part-time consultant. It was challenging but I kept planning and going at it. Around the same time, the YouWIN Nigeria program started. I entered the competition and won a grant for my business. I know that the money from the program will support my expansion plans.

What is your competitive edge?
My company’s competitive edge is our ability to offer innovative solutions that adds value to our client’s agricultural enterprises. By that I mean – identifying the right markets, helping out with simple innovative agricultural technology that produce results, increase profits, and create employment opportunities.

What is the long-term plan for your business?
In the next 5 years, we plan to expand our operations and build a solid client database. We will also establish training centers for modern agricultural practices and continue cordial relationships with various funders including banks so that we can easily gain access to financing as we  expand.

What challenges do you face or have you faced thus far?
Market research and penetration is a huge challenge. My company has an innovative approach to farming but our competitors are government agencies, therefore, trying to make people pay for the service that we provide poses a challenge but our phenomenal customer service and innovative business strategy makes us very useful to the market that we serve.


What five key things have you learned since starting your business idea?
1. Success is not immediate. Business is not about immediate success but strategic long-term planning and the proper execution of your idea.
2. Be willing to fail. Despite failing or not being profitable in the first few years does not mean that you give up or lose hope. Learn from your mistakes and move on. If you are in the start-up phase, losing money is normal – by making mistakes, we learn.
3. Stay Connected. Learn from others particularly from those who manage or own a successful business. You can do this by reading what others have to say about their failures, attending seminars, workshops, trainings, and conferences.
4. Just go for It. There is always an opportunity for those who are prepared – Start.
5. Be Innovative. You must be creative and innovative to stay ahead.

What five things do start-up entrepreneurs need to know?
1. Plan to grow: starting small does not mean that you remain small.
2. Keep going: Do not give up.
3. Ask questions: Always seek and do not be afraid to ask for help from professionals and experienced entrepreneurs.
4. Opportunities: Look out for opportunities that will enable you to remain afloat in business.
5. Stay engaged and connected: Network and partner with the people that can support your work.

What advice do you have for youths looking to start an idea but say ‘there is no money’?
My advice is to start anyway. Money will come and you are likely to get it when you offer services or products. You can always start small but do not plan to remain small. Look out for funding opportunities and tailor your business plan to meet various funding criteria. Nigeria is the land of opportunities despite challenges. The journey certainly will not be easy but it is worth the try. Also, look out for opportunities from the government and the private sector – find them and take advantage of them. The Nigerian government today creates and supports many initiatives, so be on the lookout.

How do you think Nigerian youths can continue to support each other?
African youths should create networking forums to share ideas, partner with one another, and it is time to take up intra-Africa opportunities. Let us create our markets and swim in it.

How many jobs have you created so far?
So far, we have created four (4) jobs. We have also created jobs indirectly for those offering services to our farmers. We plan to grow our staff to about ten (10) in the next two (2) years and provide more jobs through our clients.

Farmfields Agro-Allied Services

Farmfields Agro-Allied Services
Phone: 011 (234) 803-634-7255
Facebook: www.facebook.com/zanau.hassan
Twitter: www.twitter.com/zanauhassan
Location: Shop 306 Nguroje House, Hammaruwa Way, Jalingo, Taraba State




Apply Now for the AWP Network Vendor Program

Apply here: AWP Network Vendor Program

The African Women Power (AWP) Network has launched a vendor program in collaboration with Shoprite Nigeria to help increase the number of women entrepreneurs who supply to Shoprite.

The AWP Network Vendor program is a capacity building program for local vendors seeking professional guidance regarding best practices and guidelines to become vendor suppliers. The AWP Network Local Vendor Program in collaboration with Shoprite Limited, Nigeria will provide a real life opportunity for women entrepreneurs in Nigeria to get their products out into the market place.

Vendors are also provided the opportunity to pitch their products for consideration as a supplier to various program retail and institutional partners.

“Nigeria needs more success stories, this is why AWP Network deems it important to support women entrepreneurs to support and facilitate the rise of manufacturing, innovation and entrepreneurship. This we believe will help to reduce Nigeria’s high unemployment rate. We truly believe that this program is great for Nigeria’s community and economic development.” says Mary Olushoga, Founder of The AWP Network, a social enterprise based in Lagos. For this project, Shoprite Nigeria Limited is one of our founding partners.

Since opening its first store in Lagos in December 2005, Shoprite Nigeria has gone on to launch an additional 25 stores across 8 states in the Federation including the Federal Capital Territory (FCT), Abuja and employs more than 2000 people, of which 99% are Nigerian citizens.

Shoprite Nigeria was established to provide quality products at the lowest prices. This promise has formed the very foundation of its business, and has helped the company grow into Africa’s largest food retailer. Using its massive bulk buying power, ShopRite Nigeria is able to offer a world-class shopping experience on a variety of food products, household goods and small appliances.

Interested in becoming a vendor or supplier, please apply for the program here: AWP Network Vendor Program

Have questions or concerns, please email: mary (at) awpnetwork.com

Follow us on twitter and instagram: @awpvendor

The Big Picture Goal is to Promote a Positive Image of Africa

From food trucks bringing local fresh healthy foods to underprivileged communities in Vermont, to providing education for girls in Afghanistan, the 52 nominations for Oxfam’s first-ever International Women’s Day Challenge on GOOD Maker highlighted the power that women have to make the world a better place.

But once the public had spoken, and the voting period was closed, the African Women Power Network (AWP), based in Nigeria, was announced as the winner. With her $1,000 winnings from Oxfam, AWP’s administrator, Mary Olushoga has started offering online business trainings geared towards women and youth.

With her trainings officially underway, we thought we’d talk with Olushoga, hear more about how the AWP Network got started, and what her vision is for the future.

Here’s an excerpt from our interview with her:

What is the AWP Network and how did you come to start it?

The African Women Power (AWP) network is a credible platform that showcases and shares the entrepreneurial stories, business challenges, and success of African women and youth entrepreneurs. The big picture goal is to promote a positive image of Africa.

With the [money from the GOOD Maker Challenge], I plan to create business education content for entrepreneurs. I hope that this will encourage business growth and expansion. Information will be shared through Twitter, the blog, and webinar platforms. I also plan to start a YouTube channel – for information, support, and inspiration.

If you had a message for other women who want to make a difference, what would you tell them?

I will tell women and girls to have a plan and set goals. Do not be afraid to fail – No one is too small to make a difference. Follow your passion, find a solution to a problem, and change the world.

Click here to read more:  http://firstperson.oxfamamerica.org/2012/08/17/the-big-picture-goal-is-to-promote-a-positive-image-of-africa/



Gidi Traffic Uses Social Media for Social Good

Gidi Traffic

Gidi Traffic

Social entrepreneur, Gidi Traffic, solves a social problem using social media.

Gidi Traffic is among the first in Nigeria to monetize a twitter handle. Gidi Traffic has built a successful social media brand and is now partnering with Nokia, West Africa to create a mobile application that will help commuters in Lagos with traffic updates, alternate routes, and security reports. With such high demand for useful content, Gidi Traffic plans to expand by crowd sourcing information on health, job opportunities, and events.

Gidi Traffic began his social venture with a mobile phone and a free twitter account on September 23, 2011. His goal is to provide on-the-go traffic updates and ease stress for Lagos commuters. Now backed with a solid partnership with Nokia, West Africa and with over 29, 000 twitter followers – Gidi Traffic answers questions and provides information related to traffic delays, alternate routes, health, safety, and career opportunities.

Gidi Traffic is an inspiration to African youths. He is the first African to be nominated for the Life-Saving Hero category at the Shorty award  – regarded as the Oscars of social media.  He is also nominated for the Best Use of Social Media at the Nigeria Future Awards. In this interview, Gidi Traffic speaks about what inspires him and he shares tips on how African youths can be inspired to become change agents in their local communities.

Nigeria is a country with a very high unemployment rate. The Ministry of Youth Development documents about 68 million jobless youths. Gidi Traffic shares how he uses the available resources that he has access to, to create an employment opportunity.  Gidi Traffic has successfully established his brand and shows how to use social media as an effective tool for social change.

How did you come up with the name Gidi Traffic?

The name ‘Gidi_Traffic’ represents Lagos. I wanted something not too official and something that everyone can identify with.

Who is your target market?

Lagos commuters who want to stay informed.

What inspired you to start?

The inspiration to create Gidi Traffic came one afternoon when I was bored. It came as a random thought. I have an aversion to traffic problems in Lagos so that set me on track towards finding a remedy. I guess some good comes from boredom – if our mind is positive.

What is your five (5) year plan?

I do not want to talk about the future in great detail but what I can say is that Gidi Traffic is the future. Be smart, connect with the future. I will probably look back and say, wow! It all started with a tweet.

What advice do you have for youths looking to start an idea but always say there is no money?

I created ‘@Gidi_Traffic’ with nothing but a mobile phone and internet access. Money is not an excuse. If the idea is for social good, money should not be an hindrance. When I created Gidi Traffic, I did not plan to make a profit but now, things have taken off very well. I wanted to create a service to remedy the traffic problem in Lagos.

What challenges do you face?

I have a long list of challenges.  Running Gidi Traffic at its current stage is a herculean task. It is very stressful and I handle all parts of the enterprise. My sleeping and eating habits have been greatly altered since creating this business and yes there are times that I am overwhelmed by the work but my zeal comes from the countless testimonies and remarks that I get daily for the relevance and effect of my service and how it indeed makes life better for people.

What five key things have you learned since starting this idea?

1. Be selfless: The best way to be relevant and influential is to NOT be selfish. Do not try to become a celebrity or pursue fame but always aim to make life better for someone else and do so judiciously without expecting a reward.

2. Communicate: I cannot stress the importance of communication. Without updates from my followers, Gidi Traffic will not be this successful. I find that the young women in Lagos are better at reporting traffic updates than the guys.

3. Customers Matter: Always think of your customers. I will recommend to anyone looking to start a social enterprise to provide a useful service that makes people happy and comfortable. Customer satisfaction is truly the best work one can ever do.

4. Be Patient: It takes a great deal of patience to serve people and to figure out what they want.

5. Do Good.


Name four things change agents need to know?

1. Finance: Do not let money serve as a hindrance to your goals. You do not need money or large capital to start your idea. Make sure your idea is feasible and simple enough that it can be implemented.

2. Change starts with you. You do not need to form an organization or have a large team to change the world, impact society, or your local community. Start now.

3. Customer service is important and aim to get positive feedback from clients. Positive feedback is more important than any form of profit or reward you might envisage.

4. Create a solution. Be inspired enough to follow through on your solution or remedy to an existing problem.

How do you think Nigerian youths can continue to support each other?

Nigerian youths do not need to buy range rovers or expensive gifts to support each other. We can be supportive by simply using ‘turn signals’ when driving. I keep saying it is the little things that count.

What policy recommendations or changes do you have to help ease traffic in Lagos?

Apart from creating better roads and infrastructure, many changes are needed. For instance, we need to keep commuters informed of traffic updates, and it is important that the government establish lines of communication and share information with citizens. We are all in this together. The Nigerian government also needs to create more alternate routes and solve the issue of flooding.

What tips do you have for people while in traffic?

1. Be happy or at least, try to keep a happy face.
2. Remember a scowl will not disintegrate the cars in front of you.
3. The only way to change lanes legitimately is by swapping keys with the other person.


Gidi Traffic saves lives. My twitter followers provide useful information.They take the time to send traffic or security updates and they always respond to inquiries. We work together to save lives, time, and money. My motto is “Lending Each Other An Eye” to make the world a better place.

One time, a woman was in labor and she could not make it to the hospital. She tweeted @Gidi Traffic and was able to get help from one of my twitter followers, a mid-wife. The mid-wife explained what she needed to do and she gave birth safely right where she was and there are many stories like that. 

Contrary to what some people think, there are lots of good people in Nigeria. I find that people are willing and ready to support one another and the testimonies spawning from Gidi Traffic are countless. They range from university graduates to job seekers who get to their interviews on time because of traffic updates, security reports, and information about job opportunities. Many have found jobs through my tweets. Sometimes, I provide tips on how to avoid fraud and this has prevented some of my followers from getting into regrettable situations. 


Contact Gidi Traffic here:

Twitter: www.twitter.com/@Gidi_Traffic

Facebook: www.facebook.com/GidiTraffic

Read more about Lagos mystery Gidi Traffic tweeter reveals identity – Kaptin Idoko  http://www.bbc.co.uk/news/world-africa-17560636




Make Every Woman Count Features AWP

Mary Olushoga

Make Every Woman Count is pleased to present to you our August highlight of the month, The African Women Power (AWP).  AWP is a network organization that showcases entrepreneurial stories including the business challenges and successes of African women and youth entrepreneurs.

The African Women Power network began with the idea to provide business related content to African entrepreneurs anywhere in the world –with a particular focus on women and youths. The AWP network seeks to eradicate poverty through providing an online space, which enables a sense of community and promotes dialogue about entrepreneurship. The network is dedicated to offering business support and inspiration and seeks to promote a positive image of African women and youths.

Having begun in 2011 by a single tweet, AWP continues to grow and has since achieved over 600 followers. Not long after AWP was created, the organizations founder, Mary Olushoga was invited to speak on BBC about the fuel subsidy strike in Nigeria and since then, things have really taken off. With this exposure and great confidence The AWP network expanded beyond twitter into what it is today—a blog that features African women and youth in the US and Africa (awpnetwork.com).  Mary has since spoken at Columbia University’s African Economic Forum and was awarded the GOOD Maker/Oxfam America International Women’s day challenge award. Mary continues to seek out opportunities to network and showcase AWP.


Click here to read morehttp://www.makeeverywomancount.org/index.php?option=com_content&view=article&id=4075%3Aour-highlight-of-the-month-with-the-african-women-power-awp&catid=58%3Aour-monthly-highlight&Itemid=163


YES, I Started my Business With my Mobile Phone

Mobile Technology and Business: In May 2011, I started my business with my mobile phone – says Founder of Africholidays Travel Agency.

Ayomide Condotti, Founder, Africholidays Travel


A growing number of African women entrepreneurs start their dream businesses with a mobile phone – Ayomide Condotti is the perfect example.

Emerging entrepreneurs in the developing world use various technological tools and resources to start, expand, or grow their businesses. The African Women Power (AWP) network interviewed Condotti, Founder and Creative Travel Agent at Africholidays Travel. Ayomide’s story shows that by being job creators, African women have a key role to play in Africa’s economic transformation.

Prior to starting the business, Ayomide worked as a banker and investment manager at the Guaranty Trust Bank (GTB) Treasury Unit.  She holds a Masters degree in Investment Management from the Sir John Cass Business School in London. After she got married, Ayomide moved to Accra and began working but she could only dream of doing more with her life and degree. Hence, she decided to combine her passion for travelling with her love for business.

Africholidays Travel!

Africholidays Travel!

When many people think of Africa, they hardly think ‘exotic vacation places,’ Africholidays Travel hopes to change this perception.

What does your company do?

My company provides low-cost travel to exotic places in and outside Africa. We offer holiday packages to Africans anywhere in the world. We help demystify traveling for people. We simplify the process so that it is not stressful for our clients. Packages include trips to Gambia, Accra, Zanzibar, Mombasa, Maldives, Seychelles, Cape Town, Dubai, and exotic cruises.

How have you financed your business?

When I started my business, people constantly told me that my idea would not work and that I would not make it, but my client list keeps growing. I started my business with my savings – now the company finances itself. Private investors have come knocking on our door and we are very excited about the opportunity and the future of the business. It is nice to get the attention of private investors.

How many jobs have you created?

Currently, we have six (6) staff members in Lagos and I just concluded the Africholidays TravelBook training in Abuja. We now have nine (9) fully trained staff members in Abuja. By next month, we will expand the Africholidays TravelBook training to include stay-at-home mums or people who need the extra income.

We will continue to expand and plan to create more jobs. Roles needed include sales reps, assistants, and marketers. My long-term goal is to hire National Youth Service Corps (NYSC) members as leg soldiers in 36 states across Nigeria. I will provide the necessary staff training and fully equip these young people with the materials needed to sell my product.

What is the Africholidays TravelBook training program?

It is a training program that properly informs staff members to market Africholidays Travel Packages. In the training, participants are equipped with both travel structure and marketing tools to aid sales.

What is the five-year plan for your business?

(a) To become the premiere travel agency in Nigeria,
(b) To develop and build a community that actively promotes tourism throughout Africa,
(c) To show the world that Africa remains one of the best places to take a vacation.

What is your competitive edge?

Providing low-cost exquisite vacation destinations for our clients, – we are not the typical travel agency. We focus extensively on research and development. We know of the newest hotels in various parts of Africa and inform our clients. We make it our business to update our database with newly built hotels, tours, and activities. We also constantly review the old ones to maintain quality service delivery.

In what ways has your business expanded?

(1) We have increased the number of products and  services that we offer;
(2) We have gone from just using mobile phones to making use of social media platforms (twitter, facebook, instagram, Blackberry Messenger), and now have a new website.
(3) We have just hired newly trained staff members.

How do you manage all of your roles?

Spending time with my family and keeping my business are important to me. These tools, relaxation and time management skills are important when balancing my role as a wife, mother, friend, mentor, employer, and business owner. Balancing these roles are a challenge, but not impossible. I have adopted several relaxation methods – I watch reality TV shows and read Agatha Christie books on my Ipad (I love Monsieur Hercule Poirot!!).  I also take good care of my health and properly manage my time. To remain successful, it is what I need to do to make money.

What challenges do you face as a business owner in Nigeria?

1. Power: the lack of adequate electricity – I spend so much money on fuel.
2. Marketing: I need the additional support– we are currently working on this.
3. Workforce training and development: many university graduates lack the skills necessary to transition into the workforce so staff members need extensive guidance, training, and professional development support.
4. Infrastructure (e.g. security).


What advice do you have for youths reading this interview?

I want them to know that business has changed my life.

1. Do not be afraid to take the first step: Go for it!
2. Do not be afraid to ask questions – I used to be afraid.
3. Know your market and do your research.
4. Know what is going on in your business especially with your finances – keep your eyes and ears open.
5. Do not let people curb your dreams – people constantly told me that my business idea would not work and that I would not make it, but my client list keeps growing.
6. Do what you love.

I believe that if you are good at what you do, good things will find you. Have integrity and make sure that the quality of your work speaks for itself. Find your passion and do what you love. Always remain focused and do not be distracted by the noise. Spirituality is also very important to my success – my spirituality is what keeps me going and grounded.


Book your holidays, flights, hotels, and tours with Africholidays!

Contact Africholidays Travel here:

Website: http://www.africholidays.com.ng/

Twitter: www.twitter.com/africholidays

Facebook: http://www.facebook.com/Africholidays.Group

Email: Info [at] Africholidays.com




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