The Facebook Challenge will become an official Loerie Award in the Student Category from 2017.
The Loerie Awards is the premier annual advertising awards in the advertising industry in Africa and the Middle East. Facebook will work with the Loeries and advertising schools across the continent to develop and promote young creative talent on an ongoing basis. This will culminate in the Facebook Challenge, which will become an official Loerie Award in the Student Category from 2017.
Challenge: Twenty (20) of the continent’s top students will compete in a 48-hour hack to create a world-class video campaign. Facebook will sponsor the production and flighting of the campaign.
“If we want to be more creative, we have to connect – with each other, the industry and the world,” says Nunu Ntshingila, Head of Facebook, Africa. “For Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories. Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”
Facebook’s participation in Loeries Creative Week will include:
- Facebook Made on Mobile workshop – a full-day workshop in partnership with KCap (Kwamashu Community Advancement Projects) aimed at equipping disadvantaged youth with the skills to create marketing campaigns for small businesses using only their phones.
- Student Portfolio Day – gives students the tools to build online creative portfolios, and promotes these to the industry using Facebook Canvas Ads.
- Lastly, Supporting The Loeries Creative Futures Scholarship, which unearths and nurtures creative talent from previously disadvantaged communities.