Karibi-Whyte states, “my other agency is more along the lines of Luxury & Lifestyle and is branded as such. The need to service the corporate sector is what brought about Invicta Africa Communications Limited.”
Who inspired you to start this business?
My passion and love for public relations (PR) stems from my mother who is also a PR/Marketing practitioner – she focused on the aviation industry. My mother inspires me and she exposed me to the world of public relations (PR) at a very young age.
Who is your target market?
businesses, organizations, government.
What is your competitive edge?
The strong relationships we have built with Nigeria’s media world along with the experience we have garnered through The Bobby Taylor Company; and my strong team gives us the needed advantage.
What is the long-term plan for this business?
The long-term goal is to be well versed in Nigeria’s corporate world. We aim to provide advisory services to businesses and plan to educate students who are interested in this field of work. We will engage these students through seminars, books and summits.
In addition to founding Invicta Africa, I also own ‘The Bobby Taylor Company.’ Founded in 2007, some of our clients include: The Walt Disney Company, Estee Lauder, Calabar Jazz Festival, The Lagos Jazz Festival, The Ministry of Education Rivers State, Tom Ford, Clinique, M.A.C Cosmetics, Ciroc, Johnnie Walker, Elizabeth Arden, Flying Doctors Nigeria, Seyi Shay, Osas Ighodaro, D’banj, Dolapo Oni, Needlepoint, Arise Magazine Fashion Week, Fela on Broadway, The Genevieve Magazine Pink Ball, The Maharaja Ball, SPAR, Obi Phones, My Extensionz, and The Okunoren Twinz to name a few.
What key things have you learned since starting this business?
- Determination is key,
- You can do anything you put your mind to,
- It is important to educate yourself, you can never know it all,
- Your team is important,
- It is also important to have innovative ideas and the ability to deliver is crucial.
What five (5) things do startup entrepreneurs need to know?
- Branding is important,
- Be an expert in your field and be informed,
- Your clients/customers opinions are very important,
- Hire the right staff and build your team. Set standards, hire people who understand the vision of the company and those who can contribute to the company’s success,
- Be ready to take risks.
What advice do you have for youths looking to start an idea but say there is no money?
My advice is that you ought to be strategic about your business. Try and get your voice heard! There are lots of tips on the internet. I started my first company with no capital. Indeed, it is possible to achieve this.
How do you think African youths can continue to support each other?
More young Africans can support one another through collaboration. It is important for African youths to align, share and feed off each other (positively). This to me is the greatest support anyone can ever have. African youths are also in need of mentors. I am an advocate for entrepreneurs and professionals having mentors. Learning about the experiences of others, can have a positive impact on one’s life.
How has technology enhanced your business idea ?
Technology in today’s world is highly important. I cannot imagine any business functioning without technology today.
How can we support and improve innovation in Africa?
We can support and improve innovation in Africa by encouraging startups, supporting local crafts, developing manpower and providing basic needs such as electricity, good roads and such. There is a lot to be done and I do believe in the new generation of Nigerians.
Website: Invicta Africa
Facebook: Invicta Africa
Twitter: Invicta Africa