Globally, social media reliance is positive for brands. Whether on mobile devices, laptops or desktop computers, demand for social media engagement is good news for brands. In Africa, according to the 2014 “Emerging Nations Embrace Internet, Mobile Technology” report by the Pew Research Global Attitudes Project, approximately 78 percent of internet usage in Africa is for social media. This lays the foundation for Africa’s estimated $14-billion social media industry. With the internet expected to contribute a minimum of $300 billion to Africa’s GDP by 2025, social media could contribute almost $230 billion to Africa’s remarkable growth by that time.
This event will be using Google Chat/Skype and/or Live Stream to connect with panelists in Lagos, Nigeria. Event Hashtag: #smwMobileTech
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